TENWAYSI initiated this ghost project to explore the potential of developing visual concepts for shoots using AI tools. Presented here is the final result, followed by a step-by-step description of the entire process.
TENWAYS is a Dutch e-bike brand!
I centered the project around the real e-bike brand TENWAYS and, with the assistance of ChatGPT-4, developed a client brief for creating a Christmas brand video. Subsequently, I wrote a script and selected scenes from it to generate visuals
Runcomfy workflow
To incorporate an actual product into the visuals,
I fine-tuned a generative model to depict the TENWAYS bike
(a similar approach could be applied to generate actors).
Using the ultra-realistic LORAs on Comfy UI,
I produced the key visual and a scene shot, resulting in two satisfactory images that needed additional refinement.
A real bike
Here are 2 generated images with which I was satisfied, but they required further refinement. Therefore, I used Photoshop to adjust the composition of the key visual, enhance the lighting, perform retouching, and add the logo to the bike..
