This is a concept project created to explore how AI-assisted visual development can be used to quickly generate and refine visual material for branded content and pre-production workflows.
The project uses the Dutch e-bike brand TENWAYS as a case scenario for experimenting with:

• AI-generated storytelling frames

• rapid concept iteration

• mood and atmosphere development for campaign visuals

For this exploration, I developed a creative brief, scripted a narrative concept for a seasonal campaign video, and generated key visuals using AI tools supported by custom guidance and refinements.